Released on: December 13, 2007, 11:38 am

Press Release Author: Victoria Ingram

Industry: Marketing

Press Release Summary: \" Dnarb\'s Journey - a Brand\'s Odyssey Toward Self Discovery\"
A new book by Mark Allen Roberts, CEO of Out of the Box Solutions LLC., reveals key
strategies to generate explosive and incremental sales and profits in any business.


Press Release Body: FOR IMMEDIATE RELEASE



\" Dnarb\'s Journey - a Brand\'s Odyssey Toward Self Discovery\" A new book by Mark
Allen Roberts, CEO of Out of the Box Solutions LLC., reveals key strategies to
generate explosive and incremental sales and profits in any business.


Scottsdale, Ariz. - Dec. 13, 2007 - Standing out amid a massive sea of competitors
in the marketplace is a challenge for any company in today's global business
environment. It is no wonder, then, why companies are seeking new ways to strengthen
their brand. Failure to strategically align products and services in the minds of
consumers and those that influence buying decisions can be detrimental to a
company's success. With that understanding, Mark Allen Roberts has captured the
essence of branding and positioning in the form of an enlightening story, Dnarb's
Journey. Dnarb\'s character embarks on a journey of self-discovery, and through her
experiences readers will learn the core characteristics of building a successful
brand.

For more than 23 years, Roberts, CEO of Out of the Box Solutions, LLC has taken
companies and their leaders to the next level by taking an intentional approach to
product and company branding. From a merchandising idea that generated more than
$1.5 million in sales in less than ninety days, to helping a small $2 million
plastics company realize sales of $300 million, his values-driven approach to
positioning, branding and leadership has consistently generated incremental sales
and profits with each company he has helped.

"Far too many business owners are frustrated by how the market defines their product
or service. I wrote Dnarb's Journey to help business owners to strategically,
intentionally, plant the perceptions they create in reference to their position,
their brand, and what it represents," says Roberts.

Dnarb's Journey, "A Brand's Odyssey toward Self Discovery", arms readers with proven
"out of the box" strategies to increase the influence of their company's brand in
today's marketplace. For a limited time, business owners can download Dnarb\'s
Journey free of charge at www.Outbsolutions.com .
Robert's tactics empower readers to:

 Avoid "positioning by default" by strategically aligning products and
services in the minds of consumers and purchase influencers.

 Drive sustainable business growth by creating a brand that reinforces a
unique position in the marketplace.

 Take ownership of their position and brand and intentionally position their
company in the minds of consumers.

 Create an emotional attachment to the value they uniquely provide in the
minds of those they serve.


"Dnarb is a classic example of how we too often see things from the wrong
perspective. Mark Allen Roberts has a unique ability to cut through all the
complexity and transform perceived problems into simple breakthroughs that
resonate," says Phil Meyers, President, Pragmatic Marketing. "This book is a classic
ex¬ample of applying his 'out of the box' techniques in the areas of positioning and
branding. Business owners will find Mark's pre¬sentation of what a brand truly is,
to be both enlightening and a simple guide for sustaining growth in their own
businesses."

About the Author:
Mark Allen Roberts founded Scottsdale, Ariz. -based OTB Solutions, LLC., in 2002 in
response to companies requesting his advice and experience in sales and marketing
leadership. His "out of the box" strategies have been used by his clients to sell
product and service solutions in a variety of markets and business channels. In
addition to helping clients with marketing and sales strategies, Roberts is a
thought leader in his field. He has taught marketing at the collegiate level and is
an author and public speaker. For more information, and to download your free copy
of Dnarb\'s Journey; visit www.outbsolutions.com.
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Web Site: http://outbsolutions.com

Contact Details: CONTACT:
Mark Allen Roberts
Out of the Box Solutions, LLC
11455 E. Via Linda
Scottsdale, AZ 85259
Ph:602-206-6918
mark@outbsolutions.com